Wednesday 27 March 2013

IFE Review - Successful Debut

Kirsty and Simon at IFE13


As many of you know last week was the IFE13 event at ExCel London and were making their debut appearance.

The reception for us couldn't have been better. We only had a small stand but such was the interest in our service that four of us could barely keep up with demonstrations and enquiries.

I'd like to extend a huge thank you to everyone who came to have a chat with us and who gave us feedback on what they'd like to see next from We have hundreds of ideas busying around the design and technical teams now and we have a plan on where to go next to make our service even better for everyone interested in food and nutrition.

The Future

Amongst the ideas being drawn up for the coming year are (in no particular order):
  • Extended costing features to help our users save money
  • Revamped price plans to include speciality plans for educational purposes, organisations catering to children and young people and food consultants and affiliates
  • Better foreign language support for outputting one recipe in different languages at the click of a button
  • Exciting new nutrient features for refining recipes in order to meet target nutrient levels
  • Much, Much more..
I hope you will agree that the future for is exciting, we're certainly excited and inspired around the office.

We've already booked to be back at the show in 2015, hope to see you all there!

Simon, Kirsty and myself demonstrating on mobile devices and monitors

Saturday 9 March 2013

Huge update: recipe costing, ingredient batching and more

The website has been live for just about a year now (although we have been in the food industry for many years).

As a happy birthday present to ourselves and our clients we're presenting our biggest upgrades to date including the long awaited, eagerly anticipated recipe costings, ingredient batching and the introduction of outputs compliant to US labelling standards.

We've all been working late nights for months to get these exciting new features ready for launch and are extremely pleased to finally be at a stage to present them.

Want to know more? Keep reading!